Growing a small business || Part 2

Grow your small business through social media marketing

Grow your small business through social media marketing.

It’s now a proven fact that social media marketing is the best way to help your business grow. Lets take a deeper look at some of the pros to this exciting new world.

Missed part 1? Read it here

With social media marketing you can build personal interaction with your customers. There is an opportunity to instill a feeling of loyalty into your followers and potential customers for your small business.

We can start to detect buying signals, such as content shared by people and questions posted online. We are able to analyse and make sound business decisions based on these signals. You can ask your current loyal followers what they think about possible products. This is a great way to get real feedback even before you invest huge amounts of money into a new product range.

Building customer interaction with your website is a unique space where you can deliver potential persuasive powerful messages and ideas to your customers.

Social media pages are a great way to increase your reach to new customers and communicate with your market directly but they are not a replacement for a digital home base or website. The benefits of a coordinated web effort involving both, social media and your website will allow you to reap the rewards as they both leverage each other.

When we utilise just a social media medium, say Facebook, we limit oursleves to the community comments. This is why it is important to link it with a website or blog so we have more control.

When you drive traffic to your website you capture rich web analytics about your prospects and existing customers. Rich analytics can mean understanding your customers better and delivering more value to you and them. There are great products for analysing your traffic like Google Analytics.

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